Bill Boards and the new Advertising

Times have changed in the Advertising world of photography. I got a call from a client who was trying to buy stock photos for a billboard but it was too expensive. Then the client said we can take a still from the TV commercial since they are shooting HD and we can get a pretty good image...No go...could not coordinate it so that is when I get the call. " We want you to shoot two images for this ad campaign her is the layout" Ok what is your budget? well the client didn't want to pay for stock and is limited usage for a billboard in the Northwest for limited time...etc...we a agree on a fee..." Who are the model?" we don't have any, any ideas? How much can you pay them? $75 each for a an hour session..." ok....this is Missoula afterall....No casting calls no hair and make up no stylist no models until the day of the shoot. I call my favorite high school senior ( Ms. Teen Montana 2010) she can do it but has to finished by 10 am so she can head off to Idaho...but still no male model for the other shot...Dakotal comes in for the shoot, I happen to have some Everest hats left over from a catalog photo shoot I did for them, perfect..she is perfect for the shot..I tweak my photographic lighting and start shooting showing the image to the Art Director via my small LCD on the back of the camera...30 minutes later we have the shot...give a hug to Dakota and than her. The Art Director goes to my office and I download the images into Lightroom and we begin to edit while the client go walking around Missoula looking for a male model...while we are editing the client calls and sends a pic from his phone to my e-mail...he found the male model working at Butterfly Herbs...he is almost perfect for the shot ( would have been perfect if he played guitar) he has the right look...He arrives at my studio, I tweek the lights and start shooting and within a 30 minutes we have the shot...he leaves and the AD and I go through the selects and I burn her a CD so she can make comps for the client..the next day she sends the comps and the client loves them.....and within a week the images are being prepared for the bill boards....The client calls me a "hero" and well he is right we pulled it off...